Getting to Know Reality Technologies

Technology terminology is being created and adopted faster than the world can keep up with.  Today, there are several “levels” of reality. We thought it would be helpful to define them for you here.

Virtual Reality

Creates a fully rendered digital environment that replaces the user’s real-world environment. Features body and motion tracking capabilities.

Mixed Reality (MR)

Seamlessly blends the user’s real-world environment and digitally created content in a way that allows both environments to co-exist and interact.  Uses advanced sensors for spatial awareness and gesture recognition.

Augmented Reality

Overlays digitally created content into the user’s real-world environment. Features include transparent optics and a viewable environment in which users are aware of their surrounding and themselves.

Immersive Reality

A deeply engaging, multi sensory, digital experience which can be delivered using VR, AR, 360 degree video, mixed reality and other technologies. Formats vary.


Create new content (consumers love AR, VR, video and experiential) or use something you already have.

Ricochet Digital
Reality Platform

Simply load your digital content into our cloud-based platform.


Consumers scan your product to launch a one-of-a-kind brand experience from your existing packaging.